India is currently the fastest-growing digital economy in the world. With affordable data and widespread smartphone penetration, the rules of business are being rewritten at lightning speed.

Government initiatives and infrastructure growth have brought millions of new users online every month. This creates a massive opportunity for brands to reach previously inaccessible rural markets.

India is a video-first nation. From YouTube to short-form Reels, video content is the primary way Indians consume information and make purchasing decisions.

Marketing in English is no longer enough. To truly scale in India, brands must speak the language of the people—whether it's Assamese, Bengali, Hindi, or Tamil.

The Indian market is vast and diverse. Success requires a deep understanding of local nuances combined with global technical standards.