Systems & Audits
Ad Account Readiness Checklist
Before you spend $1 on ads, run through this 10-point inspection. Ensure your pixels, tracking, and creatives are ready to scale.
Readiness Score
0%
Not Ready. Do not launch ads yet.
Ad Account Readiness Checklist
Burning money on Facebook or Google Ads usually happens for one reason: You launched before you were ready. Use this 10-point checklist to audit your setup.
The 3 Pillars of Readiness
- Tracking: If you can't measure it, you can't improve it.
- Creative: Do you have enough assets to test?
- Systems: What happens after they click?
Score Meaning
- 0-50: STOP. Do not launch. You have critical gaps.
- 50-80: Caution. You can launch a small test, but fix the missing items.
- 90-100: Go. You are ready to scale aggressive spend.
Frequently Asked Questions
Q: Why do I need 5+ creatives? A: Algorithm fatigue. If you only have 1 image, your audience will get bored of it in 3 days. You need variants to keep costs low.
Q: What is a "Conversion Event"? A: It's a signal sent to the ad platform when someone buys or signs up. Without it, the algorithm is flying blind.
Q: Can I share this checklist with my client? A: Yes! After you complete the checklist, click "Copy Share Link" to send them the results.