Ad Spend to Leads Forecast Calculator
Calculate exactly how many leads and sales you can get from your Facebook or Google Ads budget. Free forecasting tool for marketers and agencies.
Ad Spend to Leads Forecast Calculator
Stop guessing. Use this free calculator to forecast your ad campaign performance before you spend a dollar. Estimate clicks, leads, cost-per-lead (CPL), and potential revenue based on your budget and industry benchmarks.
Why use this tool?
- Plan Budgets: Know exactly how much you need to spend to hit your lead goals.
- Set Benchmarks: generated expected, conservative, and aggressive scenarios.
- Calculate ROI: See your potential Return on Ad Spend (ROAS) instantly.
How to use
- Enter your monthly ad budget.
- Estimate your Cost Per Click (CPC) (e.g., $2.50 for LinkedIn, $1.00 for Facebook).
- Enter your Landing Page Conversion Rate (e.g., 5% is a good standard).
- (Optional) Enter your sales close rate and deal value to see revenue projections.
Frequently Asked Questions
Q: How do I know my expected CPC? A: CPC varies by platform. Facebook is often $0.50-$2.00, Google Search $1.00-$5.00, and LinkedIn $5.00+. Check your historical data or industry benchmarks.
Q: What is a good conversion rate? A: For a landing page offering a lead magnet, aim for 20%+. For a direct booking or sales page, 2-5% is standard.
Q: How accurate is this forecast? A: This tool uses simple math based on your inputs. Real world results depend on your creative, offer, and targeting. We provide "Conservative" and "Aggressive" scenarios to give you a realistic range.
Q: Can you build this funnel for me? A: Yes! At Social Surge Media, we specialize in building high-converting funnels and AI automation systems. Book a free strategy call to see how we can execute this plan for you.