Free Marketing Budget Calculator
Not sure how much to spend on Ads vs SEO? Enter your total budget and get a breakdown tailored to your business stage (New vs Scaling).
A healthy mix of short-term wins and long-term stability.
Marketing Budget Splitter
The #1 mistake business owners make? Dumping 100% of their budget into one channel. Use this calculator to find the perfect mix of short-term wins (Ads) and long-term assets (SEO).
How it works
We adjust the recommendation based on your:
- Stage: New businesses need more "awareness" spending than established brands.
- Goal: Sales-focused budgets look different than branding budgets.
- Risk Profile: Choose from Conservative, Balanced, or Aggressive splits.
Where should you spend?
- Paid Ads: Returns in 7-30 days. Fast, but stops when you stop paying.
- Content/SEO: Returns in 6-12 months. Slow, but compounds over time.
- Email/CRO: The highest ROI, but requires existing traffic/lists.
Frequently Asked Questions
Q: What is a good starting budget? A: For local businesses, $1,500/mo is a healthy minimum. For national brands, $5,000/mo allows for proper testing.
Q: Should I put everything into Google Ads? A: No. If Google Ads get too expensive, you have no backup. We always recommend a "Balanced" approach with at least 20-30% going to organic channels.
Q: Does this include agency fees? A: This calculator splits your ad spend and content production budget. Management fees should technically be separate, but for smaller budgets, you can include them in the "Management/Labor" line item.