Agency Pricing Calculator
Stop bidding blindly. Calculate profitable pricing for your marketing services based on hours, costs, and target margins.
- Core Service Delivery
- Standard Support
- Monthly Reporting
- Everything in Starter
- Priority Support
- Strategy Sessions
- Advanced Reporting
- Everything in Growth
- Dedicated Account Manager
- 24/7 Slack Access
- Custom Integrations
Agency Pricing Builder
The fastest way to lose money as an agency is to price based on emotion instead of math. This calculator builds a perfect 3-tier pricing strategy (Starter, Growth, Scale) based on your actual costs.
How it works
- Input Costs: Enter team hours, software costs, and your desired margin (e.g., 50%).
- Select Services: Check off what you provide (SEO, Ads, Content).
- Get Packages: We generate 3 packages:
- Starter: A slimmed-down version to capture budget leads.
- Growth: Your core profitable offer.
- Scale: A high-ticket VIP option.
Why 3 Options?
Psychology. If you offer one price, the decision is "Yes vs No". If you offer three, the decision becomes "Which one?". The "Growth" option usually becomes the obvious choice.
Frequently Asked Questions
Q: What is a good profit margin? A: For agencies, 50-70% GROSS margin is healthy. If you are below 30%, you will struggle to grow.
Q: Should I show prices on my website? A: It depends. For productized services (<$2k/mo), yes—it qualifies leads. For custom enterprise work, no.
Q: How do I handle "Scope Creep"? A: Define expenses clearly in the "Scale" package. If a client on "Starter" asks for more, upgrade them to "Growth".