ROAS & Profit Calculator
Calculate your break-even ROAS and true net profit. Don't let hidden costs kill your ad campaigns. Free calculator for e-commerce and agencies.
Input Your Numbers
You are profitable.
Analysis
To break even, your ads need to perform at a 1.43x ROAS. Currently, you are at 3.00x.
ROAS and Profit Calculator
A high ROAS doesn't always mean high profit. Use this calculator to see your true numbers. Factor in COGS, agency fees, and shipping to find your Break-Even ROAS—the exact number you need to hit to stay profitable.
Key Metrics Calculated
- Break-Even ROAS: The minimum return needed to cover all costs.
- Net Profit: Your actual take-home profit after ad spend and COGS.
- Net Margin: The efficiency of your campaign.
How to use
- Enter your Total Ad Spend and Total Revenue.
- Enter your Gross Margin % (the % you keep after product costs).
- Add any Other Monthly Costs (like software or agency retainers).
- See instantly if you are profitable or burning cash.
Frequently Asked Questions
Q: What involves Gross Margin? A: Gross margin is (Price - COGS) / Price. For example, if you sell a shirt for $50 and it costs $20 to make, your margin is 60%.
Q: Why is Break-Even ROAS important? A: If your actual ROAS is lower than your Break-Even ROAS, you are losing money on every sale, no matter how much revenue you see.
Q: Does this include tax? A: No, this calculates operating profit. Taxes depend on your local laws and total annual profit.