Free UTM Builder
The smartest way to build tracking links. Automatically lowercases and hyphenates your UTM parameters to prevent messy reporting.
Pro Tip
Use snake_case for your parameter values to keep your analytics clean. Avoid spaces and capital letters.
UTM Builder (Auto-Formatting)
Messy tracking links ruin your analytics. This tool automatically formats your UTM parameters (removes spaces, enforces lowercase) so your Google Analytics data stays clean.
Features
- Auto Syntax: Spaces become hyphens. Uppercase becomes lowercase.
- History: We save your last 10 generated links (locally).
- Validation: Prevents broken links.
Why use UTMs?
UTMs (Urchin Tracking Module) tell Google Analytics where your traffic comes from. Without them, everything looks like "Direct" or "Referral" traffic, making it impossible to know which ads are working.
Frequently Asked Questions
Q: Are the links shortened? A: No, this tool generates the full tracking URL. You can then put this long URL into Bitly or your ad platform.
Q: Where is the history stored? A: It is stored in your browser's local storage. We do not save your campaign data on our servers for privacy.
Q: Does it work for Facebook Ads? A: Yes. Paste the generated URL into the "Website URL" field of your Facebook Ad.