Case Study
Apex Fitness
Building a cult-like community of 50k+ followers for a fitness app.
New Followers
Org. Reach
Engagement
The Challenge
Apex needed to differentiate in a crowded market. They had generic content that wasn't resonating with their hardcore audience.
The Solution
We pivoted to an 'underground' raw content style, documenting real athlete stories and using polarizing hooks to drive engagement.
Mission Outcomes
- 50k+ New Followers
- 3.2m Organic Reach
- 12% Engagement Rate